Digital Marketing
Courses
Digital marketing is one of the hottest fields with high-paying jobs available for skilled candidates. Simplilearn’s digital marketing courses focus on skills like SEO, SMM, PPC, web analytics, and brand management. These courses helps you master the most in-demand digital marketing skills, techniques, and tools.
Digital Marketing Course Details
Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.
Course Outline
– Introduction to Social Media Marketing
– Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
– Creating a Social Media Strategy
– Social Media Content Creation
– Engagement Tactics
– Analytics and Reporting
– Introduction to PPC
– Google Ads Overview
– Keyword Planning and Budgeting
– Creating Effective Ads
– PPC Campaign Management
– Measuring and Optimizing Performance
– Introduction to Email Marketing
– Building an Email List
– Creating Engaging Email Campaigns
– Email Marketing Tools (Mailchimp, SendGrid, etc.)
– Automation and Personalization
– Measuring Email Campaign Success
– Importance of Analytics in Digital Marketing
– Setting Up Google Analytics
– Understanding Key Metrics and KPIs
– Creating Reports and Dashboards
– Using Data to Drive Marketing Decisions
– Course Review and Final Q&A
– Overview of Digital Marketing
– Importance and Scope of Digital Marketing
– Key Concepts and Terminologies
– Digital Marketing vs Traditional Marketing
– Current Trends in Digital Marketing
– Overview of Digital Marketing Channels
– Introduction to Website Development
– Choosing the Right Platform (WordPress, Wix, etc.)
– Basics of UX/UI Design
– Creating a Basic Website
– Essential Plugins and Tools
– Website Analytics Setup (Google Analytics)
– Introduction to SEO
– On-Page SEO Techniques
– Keyword Research and Analysis
– Off-Page SEO Techniques
– Link Building Strategies
– Local SEO Practices
– Importance of Content Marketing
– Types of Content (Blogs, Videos, Infographics, etc.)
– Content Creation and Planning
– Content Distribution Strategies
– Measuring Content Effectiveness
– Tools for Content Marketing (BuzzSumo, Canva, etc.)
Additional Resources
Assignments and Projects
– Recommended Reading List
– Useful Tools and Software
– Online Resources and Communities
– Week 2: Build a basic website.
– Week 3: Conduct keyword research and optimize a webpage.
– Week 4: Create a content calendar and a blog post.
– Week 5: Develop a social media marketing plan.
– Week 6: Launch a Google Ads campaign.
– Week 7: Design an email marketing campaign.
– Week 8: Prepare a comprehensive digital marketing report.
Final Project:
Develop a comprehensive digital marketing strategy for a hypothetical business, incorporating all elements learned throughout the course.
This course outline provides a structured approach to learning digital marketing, ensuring that students gain practical skills and knowledge to apply in real-world scenarios.
